Kutumira mameseji kunofanira kutarisa pamatanho ehutano, kudzivirira kuvimbisa zvakanyanya
Wedzera kushambadza pane runyorwa rwezvisarudzo zvebhizinesi zvakajairika zvinova zvakaoma zvikuru sezvo huwandu hwevanhu vane coronavirus huchiwedzera uye maitiro acho achiwedzera. Vakondirakiti vanofanirwa kusarudza kuti vangashandise marii pakushambadzira uku vachiona mari ichipera. Vanofanira kusarudza kuti vangavimbise vatengi marii vasingavapomere mhosva dzekuvatsausa.
Vatongi vakaita seNew York Attorney-General vakatumira tsamba dzekumisa uye kurega kune avo vanotaura zvichemo zvisingawanzoitiki. Izvi zvinosanganisira Molekule, kambani inogadzira michina yekuchenesa mweya yakamira kutaura kuti mayunitsi ayo anodzivirira coronavirus mushure mekutsoropodzwa neNational Advertising Division yeBetter Business Bureau.
Nepo indasitiri iyi yatove nekutsoropodzwa kwenzira iyo vamwe vari kupa sarudzo dzeHVAC, makondirakiti ari kutarisa meseji yavo pabasa rinoitwa neHVAC muhutano hwese. Lance Bachmann, mutungamiriri we1SEO, akati kushambadzira kwedzidzo kuri pamutemo panguva ino, chero bedzi zvikaramba zvichienderera mberi nezvinotaurwa nekondirakiti.
Jason Stenseth, purezidhendi weRox Heating and Air muLittleton, Colorado, akasimbisa zvakanyanya kushambadzira kwemhepo yemukati mumwedzi wapfuura, asi haana kumbobvira ataura kuti matanho eIAQ anodzivirira kubva kuCOVID-19. Asi akanyanya kutarisa pakuwedzera ruzivo nezvenyaya dzehutano.
Sean Bucher, mukuru wezvemazano kuRocket Media, akati hutano nekunyaradzwa zviri kuwedzera kukosha kune vatengi sezvo vachigara mumba zvakanyanya. Kushambadzira zvigadzirwa zvichibva pane zvinodiwa izvi, pane kudzivirira, kwakachengeteka uye kunoshanda, Bucher akadaro. Ben Kalkman, CEO weRocket, anobvumirana nazvo.
"Panguva ipi zvayo yedambudziko, panenge paine avo vanoshandisa mamiriro acho ezvinhu muindasitiri ipi neipi," akadaro Kalkman. "Asi pane makambani mazhinji ane mukurumbira ari kutsvaga kutsigira vatengi nenzira ine musoro. Hunhu hwemhepo zvechokwadi chinhu chinoita kuti unzwe zviri nani."
Stenseth akatangazve mamwe emashambadziro ake ekare mushure mevhiki, kunyanya ayo ari paredhiyo yemitambo. Akati redhiyo yemitambo inoramba ichiratidza kukosha kunyangwe pasina mitambo iri kutambwa nekuti vateereri vanoda kuramba vachifambirana nemafambiro evatambi muNFL.
Kunyange zvakadaro, izvi zvinoratidza sarudzo dzinofanirwa kuitwa nemakambani ekugadzira dzimba pakushandisa mari yavo yekushambadzira uye kuti vanofanira kushandisa marii tichifunga nezvekumira kukuru kwemabasa akawanda ehupfumi. Kalkman akati kushambadzira ikozvino kunofanirwa kutarisa pakutengesa mune ramangwana. Akati vanhu vazhinji vanopedza nguva yakawanda vari mudzimba dzavo vachatanga kutarisa kugadzirisa nekuvandudza kwavasina kutevedzera.
"Tsvaga nzira dzekutumira shoko rako uye uvepo kana paine chikonzero," akadaro.
Kalkman akati vamwe vatengi veRocket vari kuomesa bhajeti ravo rekushambadzira. Vamwe vari kushandisa mari yakawanda.
Travis Smith, muridzi weSky Heating and Cooling muPortland, Oregon, akawedzera mari yaakashandisa pakushambadzira mumavhiki apfuura. Izvi zvakamubatsira nekuva rimwe remazuva ake ekutengesa akanakisa pagore musi wa13 Kurume.
"Chikumbiro hachizoperi zvachose," akadaro Smith. "Changochinjwa."
Smith ari kuchinja mashandisiro aanoita mari yake. Akanga aronga kutanga chirongwa chitsva chekushambadzira zviziviso musi wa16 Kurume, asi akachidzima nekuti vanhu vashoma vari kufamba nemotokari. Asi, akawedzera mari yaakashandisa pakushambadzira pa-pay-per-click. Bachmann akati ino inguva yakanaka yekuwedzera kushambadzira pa internet, sezvo vatengi vasina chekuita kunze kwekugara kumba vachitarisa pa internet. Bucher akati bhenefiti yekushambadzira pa internet ndeyekuti makambani achazviona nekukasika.
Mamwe mari ekushambadzira echikwata chegore rino anochengeterwa zviitiko zvepamoyo, zvakaita semashoo ekumba. Kambani yekushambadzira yeHudson Ink inokurudzira vatengi vayo kuti vaongorore kugadzira zviitiko zvepaindaneti pasocial media kuti vagovane ruzivo rwavangadai vakapa ivo pachavo.
Kalkman akati mamwe marudzi ekushambadzira anogonawo kushanda, mamwe achitopfuura zvakajairika. Vatengi vaneta vanogona kuda kuverenga tsamba dzavo, akadaro, zvichiita kuti tsamba dzakananga dzive nzira inoshanda yekuvasvika.
Chero nzira dzekushambadzira dzinoshandiswa nevanoita mabasa aya, vanoda meseji chaiyo. Heather Ripley, CEO weRipley Public Relations, akati kambani yake iri kushanda nevezvenhau muUS yese, ichivazivisa kuti mabhizinesi eHVAC akavhurika uye akagadzirira kuramba achishandira varidzi vedzimba.
"COVID-19 idambudziko repasi rose, uye vazhinji vevatengi vedu vanoda rubatsiro rwekugadzira mameseji evashandi vavo, uye kuvimbisa vatengi kuti vakavhurika uye vachavatarisira," akadaro Ripley. "Mabhizinesi akangwara anoziva kuti dambudziko riripo richapera, uye kuti kuisa hwaro izvozvi hwekutaurirana zvinobudirira nevatengi nevashandi kuchabhadhara mibairo mikuru pane imwe nguva inotevera."
Vakondirakiti vanofanirawo kukurudzira kuedza kwavanoita kuchengetedza vatengi. Aaron Salow, CEO weXOi Technologies, akati imwe nzira ndeyekushandisa mapuratifomu evhidhiyo, akadai seaya anopiwa nekambani yake. Achishandisa tekinoroji iyi, nyanzvi inotanga kufona mhenyu paanosvika, uye muridzi wemba anobva azviparadzanisa mune imwe nzvimbo yemba. Kutarisa vhidhiyo yekugadzirisa kunovimbisa vatengi kuti basa racho rinoitwa zvechokwadi. Kalkman akati pfungwa dzakadai, dzaanonzwa nezvadzo kubva kumakambani akasiyana-siyana, dzakakosha kutaurirana nevatengi.
"Tiri kugadzira chikamu ichocho chekuparadzanisa uye tichiuya nenzira dzekugadzira dzekusimudzira izvozvo," akadaro Kalkman.
Danho riri nyore ringave rekupa mabhodhoro madiki emushonga wekuchenesa maoko ane logo yemushandi. Chero zvavangaita, vashandi vanofanira kuramba vachiyeuka mutengi. Hapana anoziva kuti mamiriro ezvinhu aripo iye zvino achatora nguva yakareba sei kana kuti rudzi urwu rwekumisa mararamiro ruchava chinhu chakajairika. Asi Kalkman akati chinhu chimwe chete ndechekuti zhizha richasvika munguva pfupi iri kutevera, kunyanya munzvimbo dzakadai seArizona, kwaanogara. Vanhu vachada mhepo inotonhodza, kunyanya kana vakaramba vachipedza nguva yakawanda vari mumba.
"Vatengi vanovimba chaizvo nemabasa aya kuti vatsigire dzimba dzavo," akadaro Kalkman.
Chitubu: achrnews.com
Nguva yekutumira: Kubvumbi-01-2020
