Imiyalezo mayigxile kwimilinganiselo yezempilo, kuphephe ukuthembisa kakhulu
Yongeza ukuthengisa kuluhlu lwezigqibo eziqhelekileyo zoshishino eziya zisiba nzima ngakumbi njengoko inani lamatyala e-coronavirus lisanda kwaye iimpendulo zisiba nzima ngakumbi. Abakhi kufuneka bagqibe ukuba bachithe malini kwiintengiso ngelixa bebukele imali iphela. Kufuneka bagqibe ukuba bangabathembisa malini abathengi ngaphandle kokubamangalela ngokubakhohlisa.
Abalawuli abafana neGqwetha Jikelele laseNew York bathumele iileta zokuyeka nokuyeka kwabo benza amabango angaqhelekanga. Oku kuquka iMolekule, umenzi wezixhobo zokucoca umoya oye wayeka ukuthi iiyunithi zakhe zithintela i-coronavirus emva kokugxekwa yiCandelo leSizwe leNtengiso le-Better Business Bureau.
Njengoko eli shishini sele lijongene nokugxekwa ngendlela abanye ababonisa ngayo iindlela ze-HVAC, abakhi bagxila umyalezo wabo kwindima edlalwa yi-HVAC kwimpilo iyonke. ULance Bachmann, umongameli we-1SEO, uthe ukuthengisa ngemfundo kusemthethweni ngeli xesha, lo gama nje kusaxhomekeke kumabango abakhi abanokuwangqina.
UJason Stenseth, umongameli weRox Heating and Air eLittleton, eColorado, ugxininise kakhulu ekuthengiseni umgangatho womoya wangaphakathi kwinyanga ephelileyo, kodwa akazange acebise ukuba amanyathelo e-IAQ akhusele kwi-COVID-19. Endaweni yoko wagxila ekwaziseni ngakumbi ngemiba yezempilo ngokubanzi.
USean Bucher, intloko yeqhinga kwiRocket Media, uthe impilo nentuthuzelo ziya zibaluleke ngakumbi kubathengi njengoko behlala ngaphakathi endlwini ngakumbi. Ukukhuthaza iimveliso ngokusekelwe kwesi sidingo, endaweni yokuba ngamanyathelo okuthintela, kukhuselekile kwaye kuyasebenza, utshilo uBucher. UBen Kalkman, i-CEO yeRocket, uyavuma.
“Nanini na xa kukho ingxaki, kusoloko kukho abo baya kuyisebenzisa le meko kulo naliphi na ishishini,” utshilo uKalkman. “Kodwa kusoloko kukho iinkampani ezininzi ezidumileyo ezifuna ukuxhasa abathengi ngendlela enengqiqo. Umgangatho womoya ngokuqinisekileyo yinto ekwenza uzive ungcono.”
UStenseth uphinde waqalisa ezinye zeentengiso zakhe zangaphambili emva kweveki, ingakumbi ezo zidlala kwirediyo yezemidlalo. Uthe irediyo yezemidlalo iyaqhubeka nokubonisa ixabiso nangona kungekho midlalo idlalwayo kuba abaphulaphuli bafuna ukuhambisana nentshukumo yabadlali kwiNFL.
Nangona kunjalo, oku kubonisa ukhetho ekufuneka balwenze abakhi malunga nendlela abafanele bachithe ngayo imali yabo yentengiso kunye nokuba bachithe malini ngenxa yokumiswa okukhulu kwemisebenzi emininzi yezoqoqosho. UKalkman uthe ukuthengisa ngoku kufuneka kugxile kwintengiso yexesha elizayo. Uthe abantu abaninzi abachitha ixesha elongezelelweyo emakhayeni abo baya kuqala ukujonga ukulungiswa kunye nokuphuculwa ababengayinanzanga.
“Jonga iindlela zokudlulisela umyalezo wakho uze ube lapho xa kukho imfuneko,” utshilo.
UKalkman uthe abanye abathengi beRocket baqinisa uhlahlo-lwabiwo mali lwabo lwentengiso. Abanye abakhi bachitha imali eninzi.
UTravis Smith, umnini weSky Heating and Cooling ePortland, eOregon, unyuse imali yakhe kwintengiso kwiiveki zakutshanje. Oku kuye kwaphumela kwintengiso yakhe enye yeentsuku zakhe ezilungileyo zonyaka nge-13 kaMatshi.
“Imfuno ayizukuphela ngonaphakade,” utshilo uSmith. “Itshintshiwe nje.”
USmith utshintsha apho achitha khona imali yakhe. Wayecebe ukuqalisa iphulo elitsha lebhodi yentengiso nge-16 kaMatshi, kodwa walirhoxisa elo phulo kuba bambalwa abantu abaqhuba ngemoto. Endaweni yoko, wonyuse imali yakhe kwiintengiso ze-pay-per-click. UBachmann uthe ngoku lixesha elifanelekileyo lokunyusa intengiso kwi-intanethi, njengoko abathengi bengenanto banokuyenza ngaphandle kokuhlala emakhaya baze bajonge iwebhu. UBucher uthe inzuzo yokuthengisa kwi-intanethi kukuba abakhi baza kuyibona ngoko nangoko.
Ezinye iidola zokuthengisa kweli qela lonyaka zibekelwe imiqathango yeziganeko ezibukhoma, ezifana nemiboniso yasekhaya. Inkampani yokuthengisa iHudson Ink icebisa abathengi bayo ukuba bajonge ukwenza imicimbi ekwi-intanethi kwimidiya yoluntu ukuze babelane ngolwazi abalubonisayo ubuso ngobuso.
UKalkman uthe nezinye iintlobo zentengiso nazo zinokuba luncedo, ezinye zide zibe ngaphezu kwesiqhelo. Abathengi abadiniweyo banokufuna ngakumbi ukufunda ngeposi yabo, utshilo, okwenza iposi ngqo ibe yindlela esebenzayo yokufikelela kubo.
Nokuba ngabaphi na abathengisi beendlela zokuthengisa abasebenzisa ijelo, bafuna umyalezo ochanekileyo. UHeather Ripley, i-CEO yeRipley Public Relations, uthe inkampani yakhe isebenza ngokukhutheleyo nabezindaba kulo lonke elase-US, ibazisa ukuba amashishini e-HVAC avuliwe kwaye akulungele ukuqhubeka nokusebenzela abanini bezindlu.
“I-COVID-19 yingxaki yehlabathi, kwaye uninzi lwabathengi bethu lufuna uncedo lokudala imiyalezo kubasebenzi babo, nokuqinisekisa abathengi ukuba bavulelekile kwaye baya kubanyamekela,” utshilo uRipley. “Amashishini akrelekrele ayazi ukuba le ngxaki ikhoyo iza kudlula, kwaye ukubeka isiseko ngoku sokunxibelelana ngempumelelo nabathengi kunye nabasebenzi kuya kuhlawula ingeniso enkulu ngaxa lithile ekuhambeni kwexesha.”
Abakhi nabo kufuneka bakhuthaze imizamo abayenzayo ukukhusela abathengi. U-Aaron Salow, i-CEO ye-XOi Technologies, uthe enye indlela kukusebenzisa amaqonga evidiyo, afana nalawo anikezelwa yinkampani yakhe. Esebenzisa obu buchwephesha, ingcali iqala umnxeba ophilayo xa ifika, kwaye umninimzi emva koko uyazihlukanisa kwenye indawo yendlu. Ukubeka iliso kwividiyo yokulungiswa kuqinisekisa abathengi ukuba umsebenzi ugqityiwe ngokwenene. UKalkman uthe iingcamango ezinje, azivayo kwiinkampani ezahlukeneyo, zibalulekile ukunxibelelana nabathengi.
“Sidala loo maleko wokuzahlula kwaye siza neendlela zobuchule zokukhuthaza oko,” utshilo uKalkman.
Inyathelo elilula lisenokuba kukuhambisa iibhotile ezincinci zesicoci sezandla ezinelogo yomenzi wekontrakta. Nokuba benza ntoni na, abamenzi bekontrakta kufuneka bahlale becinga ngomthengi. Akukho mntu waziyo ukuba imeko yangoku iza kuhlala ixesha elingakanani okanye ukuba olu hlobo lokuyekiswa kwendlela yokuphila luza kuba yinto eqhelekileyo na. Kodwa uKalkman uthe into enye eqinisekileyo kukuba ihlobo liza kufika kungekudala, ingakumbi kwiindawo ezifana neArizona, apho ahlala khona. Abantu baya kufuna umoya opholileyo, ingakumbi ukuba baqhubeka nokuchitha ixesha elininzi ngaphakathi endlwini.
“Abathengi bathembele kakhulu kwezi zorhwebo ukuze baxhase amakhaya abo,” utshilo uKalkman.
Umthombo: achrnews.com
Ixesha lokuthumela: Epreli-01-2020
