E whakamārama ana te Mākete Āhuatanga Ā-Hau (AHU) o te Ao i ngā taipitopito katoa e kapi ana i te whakamāramatanga hua, te momo hua, ngā kamupene matua, me te tono. E kapi ana te pūrongo i ngā taipitopito whai hua kua whakarōpūtia i runga i te rohe whakaputa ā-huatanga ā-hau (ahu), ngā kaitākaro matua, me te momo hua e whakarato ana i tētahi tirohanga māmā ake o te umanga ā-huatanga ā-hau (ahu). E whakaatu ana te pūrongo mākete ā-hau (ahu) i te horopaki whakataetae o ngā kaitākaro mākete matua i runga i ngā moni whiwhi hoko, ngā tono a te kiritaki, te kōtaha kamupene, ngā rautaki pakihi e whakamahia ana i roto i te mākete ā-hau (ahu) e āwhina ana i ngā wāhanga mākete hou ki te whakatau kaupapa pakihi nui. Ko te rangahau mākete ā-hau (ahu) e hangai ana ki ngā rohe matawhenua nui o Amerika Te Raki (Te Hononga o Amerika; Kānata me Mehiko), Ūropi (Tiamana; Wīwī; UK; Rūhia me Itari), Amerika Te Tonga (Brazil; Argentina; Colombia), Āhia-Moana-nui-a-Kiwa (Haina; Hapani; Kōrea; Īnia me Āhia-Rawhiti-mā-Rawhiti) me te Rawhiti-Waenganui me Āwherika (Saudi Arabia; UAE; Īhipa; Nigeria me Āwherika ki te Tonga).
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Ka hipokina e te pūrongo a te waeine whakahaere hau (ahu) ngā taipitopito iti katoa e pā ana ki te umanga pēnei i ngā whanaketanga hangarau, ngā whai wāhitanga tipu, ngā tūmomo mōrearea ki te tipu o te mākete, ngā rautaki auaha me ngā au o te mākete ā-mua. Ka tātarihia e te mākete waeine whakahaere hau (ahu) o te ao te pūrongo i runga i te tono a te kiritaki, te tūnga tuku me te tono, te horopaki mākete whakataetae me ngā kaupapa here ahumahi. Ka tātarihia e te kōtaha kamupene o ngā kaitākaro mākete waeine whakahaere hau (ahu) rongonui i runga i te tawhē hoko, te horopaki kawemai/kaweake, ngā horopaki mākete o mua, o nāianei, me te ā muri ake nei ngā taipitopito mākete nui.
Ka whakaratohia hoki e te arotakenga mākete o te waeine whakahaere hau (ahu) ngā mōhiohio e whakaatu ana i ngā kaihoko o raro me te tātari rauemi mata, te āhua whanaketanga o te mākete waeine whakahaere hau (ahu), ngā kaihoko nui, ngā whanaketanga hangarau, ngā rautaki pakihi hei āwhina i ngā wāhanga mākete hou ki te whakatau kaupapa whai hua hei whakatairanga i te tipu o te umanga waeine whakahaere hau (ahu). Kua hipokina te tipu o te mākete waeine whakahaere hau (ahu) i te tau 2012-2017, ā, kua whakamāramahia te tipu e tumanakohia ana mō te heke mai i roto i tēnei pūrongo. Ka hipokina hoki e tēnei pūrongo ngā purongo hou o te ahumahi, ngā mahere me ngā kaupapa here, te horopaki tuku me te tono o te waeine whakahaere hau (ahu), me ngā āhuatanga o te mākete.
E arotahi ana tēnei pūrongo ki te waeine whakahaere hau (ahu) i roto i te mākete o te ao, hei whakarōpū i te mākete i runga i ngā kaitākaro matua, te momo, me te tono. E whakautu ana tēnei rangahau i ētahi pātai mā ngā kaihanga waeine whakahaere hau (ahu) ko te mea nui ko tēhea te mākete me arotahi rātou i roto i ngā tau e rima e whai ake nei.
Wāhanga 1: E whakaatu ana te pūrongo mō te waeine whakahaere hau (ahu) i te tirohanga whānui o te mākete matua, te whakarōpūtanga hua, te utu, ngā tono, te whānuitanga o te mākete waeine whakahaere hau (ahu) me te matapae rahinga mākete mai i te tau 2012-2022. Ka tātarihia i roto i tēnei pūrongo te wehewehenga o te mākete waeine whakahaere hau (ahu) i runga i ngā rohe matawhenua matua, ngā hihiri o te mākete waeine whakahaere hau (ahu), ngā āhuatanga e whai wāhi ana ki te whanaketanga o te mākete me ngā arai ki te tipu o te mākete. Ka hipokina ki roto i tēnei pūrongo ngā tono waeine whakahaere hau (ahu), ngā hihiri o te mākete, te rangahau hōhonu o ngā wāhanga mākete hou me ngā wāhanga mākete o nāianei.
Wāhanga 2: I tātarihia e te pūrongo rangahau mākete o te Wāhanga Whakahaere Hau (AHU) te horopaki o te mekameka ahumahi, me te whakaatu i ngā kaitākaro matua o te Wāhanga Whakahaere Hau (ahu), te rahinga o tā rātou mākete, te whakaahuatanga o ngā rauemi mata o runga o te Wāhanga Whakahaere Hau (ahu), te utu mahi, te utu whakaputa, ngā hongere hokohoko o te Wāhanga Whakahaere Hau (ahu) me ngā kaihoko o raro.
Wāhanga 3: Kua oti te rangahau whakatairite i te wahanga mākete o te waeine whakahaere hau (ahu) i runga i te kāwai hua, te rahinga whakaputa i runga i ngā rohe me te rangahau tawhē whānui o te waeine whakahaere hau (ahu). Kua tātarihia i roto i tēnei pūrongo te rahinga kai o te waeine whakahaere hau (ahu), te tātari kawemai/kaweake i ia rohe me te matapae mākete mai i te 2018-2023.
Wāhanga 4: E kapi ana te pūrongo i te tātaritanga SWOT o te mākete hei tautuhi i ngā whai wāhitanga tipu, ngā herenga ki te tipu o te mākete waeine whakahaere hau (ahu). Ko te rangahau whakatairite o te waeine whakahaere hau (ahu) i runga i ngā kaitākaro matua, ō rātou kaha whakaputa, me te matapae rahinga kaihoko mai i te 2018-2023.
Wāhanga 5: Ka whakahaerehia e te Wāhanga Whakahaere Hau (AHU) te rangahau whaihua, ka tautuhia ngā arai o te ahumahi, ka tukuna ngā puna raraunga me ngā kitenga rangahau matua.
Wā tuku: Whiringa-ā-rangi 27-2018
